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EXECUTIVE COMM

Social media stats: What they mean for your business

By Danny Brown

Applying numbers about Facebook, Twitter, LinkedIn, YouTube and blogs to your marketing strategy.

Offer sizzle, steak and aspiration in corporate speechwriting

By Laurie Vincent

Don’t start with what you want to tell people; start with how you want them to feel.

Nonprofit transforms pub into moneymaker

By Lindsey Miller

Gillette Children’s Specialty Healthcare incorporated best practices and audience needs into a successful fundraising newsletter.

The 7 habits of highly effective writers

By Daphne Gray-Grant

What's your writing personality type?

How Starbucks communicated layoffs
Laura Ariganello, internal communicator, discusses the important role face-to-face communication played during company's layoffs.

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TIPS & TACTICS

EVENTS

Conferences
Ragan Communications and Great Place to Work® Institute present:
The Role of Communications in Creating Best Places to Work
Price: $1195
Member Price: $945
An Internal Communications, PR and HR Communications Summit
October 7-8, 2010 • SAS World Headquarters • Cary, N.C.

Workshops
A HALF-DAY WORKSHOP WITH JUSTIN ALLEN
Do you Flip? How to produce better videos with your Flip camera
Price: $345
Monday, October 18, 2010 • 1-5 p.m.

Workshops
A FULL-DAY TOTAL IMMERSION WORKSHOP
Social Media and Strategic Internal Communications
Price: $745
Member Price: $595
Tuesday, October 19, 2010 • Gleacher Center • Chicago

Training on Demand
Training on Demand
How to make employees fall in love with your publication
Price: $379
Member Price: $329
With Mark Ragan, Steve Crescenzo and Jim Ylisela

Video on Demand
Video on Demand
Social Media: Friend or Foe?
Price: $149
Member Price: $119

Webcast on Demand
FREE WEBCAST RECORDING
Mayo Clinic's social media success story
Price: $0
The $4-a-week online newsroom and other MacGyver tips for communicators
With Lee Aase, manager of syndications and social media for Mayo Clinic