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Gillette Children’s Specialty Healthcare incorporated best practices and audience needs into a successful fundraising newsletter.
Focus groups show workers expect an uncluttered homepage that requires no scrolling.

Astronomer Jack Horkheimer’s informative and engaging prose inspires this corporate communicator.

Employees visit site for information and linger thanks to engaging stories.

 
Transform archaic intranets into Web 2.0-friendly sites 
Employees expect their company's intranet to mimic interactive Web sites they use at home, explains Shel Holtz.

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