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INTERNAL

EXECUTIVE COMM

Hospital employees create lively and compelling blog

By Lindsey Miller

Get prospective employees interested and keep current employees excited with a blog.

10 tips to make the most out of YouTube

By Norman Birnbach

Maximizing video for marketing and brand impact.

‘FAQ’ and ‘Tools’ are useless Web links

By Gerry McGovern

No other factor causes greater customer frustration and dissatisfaction than confusing menus and links.

10 ways to attract employees to your intranet

By Michael Sebastian

Follow these suggestions to boost traffic to your internal Web site.

AT&T takes on social media naysayers
Communicator Blair Klein discusses how to convince departments not in favor of social media that it's a good idea, and why it's an exciting time to be a communicator.

HOT TOPICS

TIPS & TACTICS

EVENTS

Webcasts
MAYO CLINIC & RAGAN COMMUNICATIONS PRESENT:
SECOND ANNUAL
LIVE WEBCAST: Health care public relations, marketing and internal communications
Price: $1195
Member Price: $945
A Social Media Webcast
September 28-29, 2010 • Mayo Clinic, Jacksonville, Fla.

Webcasts
A HALF-DAY WEBCAST WITH JUSTIN ALLEN
LIVE WEBCAST: Do you Flip? How to produce better videos with your Flip camera
Price: $345
To webcast on Monday, October 18, 2010 • 1-5 p.m.

Webcasts
A FULL-DAY TOTAL IMMERSION WORKSHOP
LIVE WEBCAST: Social Media and Strategic Internal Communications
Price: $745
Member Price: $595
To webcast on Tuesday, October 19, 2010

Event Recordings
EVENT RECORDING
Breakthrough Strategies and Practices for Internal Communicators
Price: $745
Member Price: $595
Social Media and Employee Engagement in the digital age
Recorded on May 12, 2010 at the University of Chicago's Gleacher Center in downtown Chicago

Desktop Learning
DESKTOP LEARNING
Do-It-Yourself Measurement
Price: $349
Member Price: $299
A Total Immersion Course for Communicators

Desktop Learning
DESKTOP LEARNING
Blogging Desktop Learning Series
Price: $349
Member Price: $299
A Total Immersion Course for Communicators

RESOURCES

Toolkits
Toolkits: Downloadable problem-solvers
The strategic communications plan: Master the basics
Price: $29.95
Member Price: $0

Toolkits
Toolkits: Downloadable problem-solvers
30 minutes to a better newsletter or magazine: Get the junk out of your publication now
Price: $29.95
Member Price: $0

Toolkits
Toolkits: Downloadable problem-solvers
Transform your overstuffed intranet into a simple, usable employee convenience
Price: $29.95
Member Price: $0

Books
Download this book now
Writing & editing for the Web
Price: $79
Member Price: $59
By Merry Bruns

Books
MANUAL
Prove your worth
Price: $395
Member Price: $345
The complete guide to measuring the business value of communication
By Robert J. Holland, ABC

Books
MANUAL
How to measure your communication programs
Price: $395
Member Price: $325
A practical manual for maximizing the effectiveness of your messages, media & outcomes
By Angela D. Sinickas, ABC

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