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EXECUTIVE COMM

Will Hayward’s ousting improve BP’s dismal PR?

By Tripp Frohlichstein

The former chief steps down following a multitude of public gaffes.

5 tips for PR pros working with trade press

By Linda Seid Frembes

Tailoring your pitch to an audience you know is crucial.

Play press release buzzword bingo

Finally, a worthwhile purpose for the 25 most overused buzzwords from press releases. Plus, eight tips for finding the right PR agency, and much more.

6 PR myths that must be demystified

By Dorothy Crenshaw

Misconceptions that many seasoned marketers hold true.

Webcast surgery draws national attention
Jill Fazakerly, marketing director for Methodist University Hospital of Memphis, explains how a brain surgery webcast garnered a New York Times article, new patients and more.

HOT TOPICS

TIPS & TACTICS

EVENTS

Webcasts
MAYO CLINIC & RAGAN COMMUNICATIONS PRESENT:
SECOND ANNUAL
LIVE WEBCAST: Health care public relations, marketing and internal communications
Price: $1195
Member Price: $945
A Social Media Webcast
September 28-29, 2010 • Mayo Clinic, Jacksonville, Fla.

Webcasts
A HALF-DAY WEBCAST WITH JUSTIN ALLEN
LIVE WEBCAST: Do you Flip? How to produce better videos with your Flip camera
Price: $345
To webcast on Monday, October 18, 2010 • 1-5 p.m.

Webcasts
A FULL-DAY TOTAL IMMERSION WORKSHOP
LIVE WEBCAST: Social Media and Strategic Internal Communications
Price: $745
Member Price: $595
To webcast on Tuesday, October 19, 2010

Event Recordings
EVENT RECORDING
Breakthrough Strategies and Practices for Internal Communicators
Price: $745
Member Price: $595
Social Media and Employee Engagement in the digital age
Recorded on May 12, 2010 at the University of Chicago's Gleacher Center in downtown Chicago

Desktop Learning
DESKTOP LEARNING
Do-It-Yourself Measurement
Price: $349
Member Price: $299
A Total Immersion Course for Communicators

Desktop Learning
DESKTOP LEARNING
Blogging Desktop Learning Series
Price: $349
Member Price: $299
A Total Immersion Course for Communicators

RESOURCES

Toolkits
Toolkits: Downloadable problem-solvers
The strategic communications plan: Master the basics
Price: $29.95
Member Price: $0

Toolkits
Toolkits: Downloadable problem-solvers
30 minutes to a better newsletter or magazine: Get the junk out of your publication now
Price: $29.95
Member Price: $0

Toolkits
Toolkits: Downloadable problem-solvers
Transform your overstuffed intranet into a simple, usable employee convenience
Price: $29.95
Member Price: $0

Books
Download this book now
Writing & editing for the Web
Price: $79
Member Price: $59
By Merry Bruns

Books
MANUAL
Prove your worth
Price: $395
Member Price: $345
The complete guide to measuring the business value of communication
By Robert J. Holland, ABC

Books
MANUAL
How to measure your communication programs
Price: $395
Member Price: $325
A practical manual for maximizing the effectiveness of your messages, media & outcomes
By Angela D. Sinickas, ABC

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