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INTERNAL

EXECUTIVE COMM

Does your online newsroom deliver for harried writers?

By Anna De Souza

Examine this checklist for providing relevant company information to journalists.

What journalists need from PR people

By Sally Falkow

It's simple: Find out what they need and give it to them.

5 steps for building a better blogger outreach list

By Arik Hanson

From the big picture to the niches, techniques for finding online resources.

5 ways to improve reporter relations

By Jim Ylisela

Take these suggestions to heart if you work in PR and want to become a trusted source.

Webcast surgery draws national attention
Jill Fazakerly, marketing director for Methodist University Hospital of Memphis, explains how a brain surgery webcast garnered a New York Times article, new patients and more.

HOT TOPICS

TIPS & TACTICS

EVENTS

Conferences
Ragan Communications and Great Place to Work® Institute present:
The Role of Communications in Creating Best Places to Work
Price: $1195
Member Price: $945
An Internal Communications, PR and HR Communications Summit
October 7-8, 2010 • SAS World Headquarters • Cary, N.C.

Workshops
A HALF-DAY WORKSHOP WITH JUSTIN ALLEN
Do you Flip? How to produce better videos with your Flip camera
Price: $345
Monday, October 18, 2010 • 1-5 p.m.

Workshops
A FULL-DAY TOTAL IMMERSION WORKSHOP
Social Media and Strategic Internal Communications
Price: $745
Member Price: $595
Tuesday, October 19, 2010 • Gleacher Center • Chicago

Desktop Learning
DESKTOP LEARNING
SharePoint Desktop Learning Series
Price: $349
Member Price: $249
A Total Immersion Course for Communicators

Audio Courses
HMC NEWS AUDIO COURSE
What every hospital communicator should say—in 140 characters or less (CD)
Price: $99
To broadcast on October, 14, 2010

Audio Courses
PR DAILY AUDIO COURSE
The 10 biggest trends in PR measurement and ROI (CD)
Price: $99
How to build them into your communications plan
To broadcast on September 22, 2010

RESOURCES

Toolkits
Toolkits: Downloadable problem-solvers
How to produce an irresistible annual report
Price: $29.95
Member Price: $0

Toolkits
Toolkits: Downloadable problem-solvers
Double the impact of your publications: Let print and online do what each does best
Price: $29.95
Member Price: $0

Toolkits
Toolkits: Downloadable problem-solvers
Engagement: What is it, and how do you get it?
Price: $29.95
Member Price: $0

Books
Download this book now
Communicating through the change curve
Price: $79
Member Price: $59
By Marc Wright

Books
MANUAL
Writing on the job
Price: $329
Member Price: $279
How to make your point precisely
By James A. McGowan and Sharon Sutker McGowan

Books
MANUAL SET
Internal Communication: Vols 1 and 2
Price: $499
Member Price: $449
A comprehensive manual set for professionals who communicate with today's employees
Third edition

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MANUAL
Writing on the Job: How to Make Your Point Precisely
Create e-mails, letters, memos, reports and presentations that get your message across clearly and correctly with this new manual.

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