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Follow this simple rule: Set goals, then measure against them.
Gauging your traffic will help you assess what’s working, and what needs improvement.

If you have any doubt about what you’re tracking, or why, read on.

How relevant content, keywords and a little promotion can help your organization appear higher in a Google search.

 
Sonoma County tracks social media success 
Keri Hanson, communicator for the Sonoma County Tourism Bureau, explains how she measures the ROI of Facebook, Twitter and blogs.

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  • Recorded June 16-18, 2010 at NASDAQ MarketSite in NY, NY
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  • Recorded June 7-9, 2010 at Kaiser Permanente Sidney R. Garfield Health Care Innovation Center in San Leandro, Calif.

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