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First impressions, courtesy, and a good track record with others matter on first dates … and on Web sites.
They may get smaller in scope, but corporate sites can do a lot of things better than a Facebook page.

More users will visit—and stay on—a site tailored to their tastes and specifications.

Functionality and usefulness are more important than how nice and elegant your site looks.
  
Has your audience heard of Twitter?
This social media tool might be all the rage among communicators, but that doesn't mean your audience uses Twitter. We hit the streets of Chicago to find out what consumers have to say.
 
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