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 SOCIAL MEDIA |
with
Ethan R.R. McCarty |
An inside look at the Mother of All Intranets: IBM’s w3
IBM’s editor-in-chief takes you on a guided tour—and shows you how to turn your intranet into your company’s most effective business tool. You’ll learn how to:
- Employ social media to load your intranet with informative content—and keep employees coming back
- Use employee-run blogs and podcasts to jumpstart productivity
- Track your intranet’s effectiveness—so that executives see it for the business resources that it is
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 CHANGE COMMUNICATION |
with
Marc Wright |
Why employees resist change . . . and what you can do about it
Executives talk of growth and productivity. Employees brace for layoffs and more work. Learn from 20 years of experience helping Europe’s top companies accelerate change and discover how to:
- Get employees motivated again after they “shut down” during times of change
- Close the gap between leaders and employees so they can talk about change in the same language.
- Guide executives and middle managers through the pitfalls of change communication—and help them lead.
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 GLOBAL COMMUNICATION |
with
Paolo Tosolini
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Video podcasting: How Microsoft streams key messages to a mobile audience
Discover the tactics and techniques behind Microsoft’s Mobile Academy—the most sophisticated application of vidcasting inside an enterprise today. You’ll learn how Microsoft:
- Built its Mobile Academy from the ground up—including tactics for convincing management it was worthwhile
- Promoted and marketed this innovative service to a busy internal audience
- Created a system that allows Microsoft sales consultants to access expert opinions—from anywhere in the world.
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 STRATEGIC COMMUNICATION |
with
Ellen Coomber |
Making difficult things simple: Using visual communication to triple comprehension
Discover how to make even the most complex issue in your organization easily understood in less than 10 minutes. The leading expert in visual communication will show you how to:
- Bring your mission statement, guiding principles and company vision to life with convincing visual communication
- Tap into the part of the human brain that craves visual images
- Communicate anything in 10 minutes—guaranteed!
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 INTRANET REDESIGN AND USABILITY |
with
William Amurgis and Joshua McClurg-Genevese |
The agony and ecstasy: Lessons on redesign from an award-winning intranet
When American Electric Power revamped its intranet in 2006, it was named a “Top Ten Intranet” by usability guru Jakob Nielsen. Find out what they did and how you can follow suit. You’ll learn how to:
- Conduct the right research to guide your redesign efforts
- Market the new site to your employees—and help them get the most out of it
- Move smoothly from initial concepts to the final product
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 EMPLOYEE ENGAGEMENT |
with
John Smythe |
Hearts and minds: Driving performance through effective engagement
An engaged work force is productive and motivated. But how do you engage busy employees burned out by initiative overload and cynical about everything management says or does? Learn how to:
- Take employees on a journey that will lead to greater engagement—and higher productivity
- Get leadership on board by establishing a shared view of what engagement is—and how it can help the organization
- Pick the right people for your engagement team—and identify the most common challenges and obstacles to your plan
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 SOCIAL MEDIA AND ENGAGEMENT |
with
Tobias Huebscher |
Engaging the wired set: How eBay uses social media to motivate the work force
When you live in a paperless world, you’d better excel at online communication. eBay does, with social media and a robust intranet to keep employees informed and entertained. Learn how eBay:
- Creates podcasts and Web radio to stream information to a global work force
- Employs the latest social-networking tools to keep workers around the globe connected
- Uses the latest, easy-to-use technology to build online bridges between employees and your customers
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 RESEARCH AND MEASUREMENT |
with
Jim Ylisela and Susan Walker |
The Comms Plan: What no one wants to do, what every company desperately needs
No company would leap into the marketplace without a solid business plan—and no business will succeed without a comprehensive communications plan to light the way. Learn how to:
- Establish a baseline for communication by asking the only group that matters: your audience
- Write a clear, dynamic communications plan that will guide communicators—and executives—toward a common goal
- Audit your current communications vehicles and assess their effectiveness
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 ONLINE COMMUNICATION |
A panel discussion with Mark Ragan, Marc Wright, Steve Crescenzo, Richard Dennison. Moderated by Jim Ylisela |
Social Media inside the enterprise: Miracle or mirage?
Can your organisation make the leap to a social media channel inside the organisation?
Mark Ragan outlines the benefits that will come to you as a communicator. Using his experience of launching myragan.com and myragantv, Mark explains the upsides and the downsides of letting go of the reins and allowing users to generate their own content. Marc Wright and Steve Crescenzo give a review of the social media elements already up and running in intranets in the US and in Europe. Richard Dennison will be on hand to give the perspective of managing social media from the client’s perspective.
The panel will then throw the subject open to you to quiz them on the prizes and pitfalls of taking this opportunity of a lifetime.
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Register
Noted seminar leader, blogger and podcaster Steve Crescenzo kicks off the conference with the hottest trends to reach, engage, educate and motivate internal audiences. You’ll learn:
British Telecom made a momentous decision in 2007: Social media was part of the company’s business future. So BT communicators decided to build social media channels inside the global organization. Richard Dennison, BT’s intranet and channel strategy manager, will reveal how he and his fellow communicators:
